Chapter tworeview of related literature2.1.1 concept of online advertising online advertising also called online marketing or internet advertising or web advertising is a form of marketing and advertising which uses the internet to deliver promotional marketing massages to the consumers. consumers...

Chapter oneintroduction1.1 background to the studyadvertising is undertaking to increase campaign on sales, and this can be done only if the public have full knowledge of the product or service is aimed at customers. this is carried out through radio, television, magazines, journals, directory, ne...

Abstract much has been discussed in the academic field with a greater inclination of packaging from the point of view of the producer (manufacturers, retailers, product designers etc.). however, less has been done with respect to packaging from the point of view of the final consumer. the purpose o...

Impact of advertisements on firm performance (a case study of oasis bakery birnin- kebbi) abstract the current dynamic business environment is constantly changing due to globalization, regulatory changes, growing competition, growing customer demands, new information technologies and mergers and...

Influence of price reduction on consumer buying behaviour table of content title page approval page dedication acknowledgment abstract table of content chapter one 1.0 introduction 1.1 background of the study 1.2 statement of problem 1.3 objective of the study 1.4...