Effective communication strategies chapter tworeview of related literaturecommunication strategy bronn (2001) defines a communication strategy as the selection of appropriate communication objectives and the identification of the specific brand awareness and brand attitude strategy. this general str...

Public perception towards billboard advertisment chapter twoliterature reviewintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previously contributed immens...

The impact of fake news on the society chapter tworeview of relevant literatureconceptual frameworkthe problem of fake news has become so pronounced that the inventor of the world wide web, www, sir tim berners-lee, declared on the 28th anniversary of his invention that the impact of fake news is in...

Mass media as an instrument in eradicating corruption in nigeria chapter twoliterature reviewconceptual reviewmeaning of corruption: according to stolpe (2008), united nations convention against corruption recognized corruption as a multi-faceted, dynamic and flexible phenomenon, and therefore does...

Information seeking behaviour and utilization of information communication technology among reproductive health professionals in general hospital chapter twoliterature reviewintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the researc...

Internet penetration and the adoption of television streaming among stakeholders in south-west nigeria chapter two literature reviewtheoretical frameworkthe study is anchored on the unified theory of acceptance and use of technology (utaut) model, propounded by venkatesh, morris, davis and davis(200...

Media as a tool for promoting arts and culture through tourism development in nigeria chapter twoliterature review2.1 conceptual framework2.1.1 the mass media the mass media are the instruments of information dissemination in any modern society, as they are central to the input-output functions of a...

The effect of poor maintenance studio equipment and the practice chapter two review of related literature2.1 introductionthe issue of poor maintenance culture as it affects tools and equipment used in art production in tertiary institutions in nigeria cannot be over emphasized. the oxford dictionary...

The independence of the journalists and genuine news report chapter two literature review 2.1 journalism practice: the nigerian experience the role of the nigerian press or media in decolonization cannot be over emphasised, neither can their role in the struggle against neo-colonial dictatorship, mi...

The assessment of nigeria press council as a regulatory mechanism for nigerian journalists chapter two review of related literature2.1 introductionthe nigerian press council is to proactively respond to the needs of the nigerian mass media and the public by facilitating through co...

Perception of mass media as tools for sensitizing rural dwellers about infectious epidemic a case study of corona virus in nigeria chapter tworeview of related literature 2.1 communication for development (c4d)communication is crucial to human development. in the past centuries, communication was us...

>the critical assessment of locke and berkeley concept of knowledge chapter twoliterature review 2.1 definition—marketing information system (mkis)simply put, a mkis is a computerized system that is designed to provide an organized flow of information to enable and support the marketing activities o...

Wh-question in akwukwu-igbo dialect of igbo chapter twotheoretical framework and literature review 2.1 theoretical frameworkthe principles and parameters theory was developed by noam chomsky in his pisa 1979 lectures later published as “lectures on government and binding’’. the central...

An appraisal of freedom of information act in nigeria chapter twoliterature review2.1 introduction review of related literature is the process of exploring the existing literature to ascertain what has been written or otherwise published on chosen research topic, the previous research conducted and...

evaluating the benefits of broadcasting in improving adult literacy in lagos state chapter tworeview of literatureintroductionour focus in this chapter is to critically examine relevant literatures that would assist in explaining the research problem and furthermore recognize the efforts of scholar...

Effect of twitter ban on mobile data usage chapter tworeview of literatureintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previously contributed immensel...

Effect of twitter ban on telecommunication companies in nigeria (a case study of mtn, glo and airtel) chapter tworeview of literature2.0 introductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize t...

Evaluation of the effect of twitter ban on information dissemination in nigeria chapter twoliterature review2.0 introductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars wh...

Impact of twitter ban on online social communication chapter twoliterature reviewintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previously contributed im...

Impact of twitter ban on online social communication chapter twoliterature reviewintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previously contributed im...