Assessment the effectiveness of performance appraisal exercise in the public service chapter twoliterature review2.1 introductionthis chapter presents the theoretical framework and models that are relevant and suitable for the current study; and which will be applied and used to analyze collected da...

An assessment of the impact of empowerment and delegation on employee morale and productivity chapter tworeview of literatureintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts o...

The effect of training on worker’s performance in an organization chapter twoliterature review 2.1 conceptual clarification2.1.1 training as one of the major functions within human resource management, training has for long been recognized and thus attracted great research attention by academic writ...

Brand differentiation & positioning for maximum competitive advantage chapter twoliterature review2.1 historical backgroundmarkets are not homogeneous. a company cannot connect with all customers in large, broad or diverse markets. customers vary on many dimensions and often can be grouped accor...

An evaluation of marketing strategies of mobile phone operators chapter tworeview of related literature2.1 overview of telecommunications sector telecommunications service were introduced into nigeria in 1886 when the first cable link between kaduna and the regional colonial headquarters in britain...

The influence of customer relationship management on the sales of products chapter tworeview of literatureintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had...

The impact of marketing communication on product development chapter twoliterature reviewintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previously contri...

Public perception towards billboard advertisment chapter twoliterature reviewintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previously contributed immens...

Phonological interference in television newscast in nigeria chapter two2.0 introductionin this chapter, related works in the literature as this research work is concerned will be reviewed. this will serve as bases for the whole study i.e. some aspects to be reviewed here will be used in analysing ou...

Determinants of tax compliance among sme’s chapter two review of related literature 2.1 introduction most large companies have their roots in small and medium enterprises suggesting that the future large corporations are the smes of today that that must be nurtured to ensure their growth. thus, smes...

The impact of fake news on the society chapter tworeview of relevant literatureconceptual frameworkthe problem of fake news has become so pronounced that the inventor of the world wide web, www, sir tim berners-lee, declared on the 28th anniversary of his invention that the impact of fake news is in...

An assessment of information and communication technology (ict) on performance of broadcast media organisation in nigeria chapter twoliterature reviewconceptual overviewaccording to benjamin mays, cited in okafor (2005:1), “he who starts behind in the great race of life must run faster than those in...

Mass media as an instrument in eradicating corruption in nigeria chapter twoliterature reviewconceptual reviewmeaning of corruption: according to stolpe (2008), united nations convention against corruption recognized corruption as a multi-faceted, dynamic and flexible phenomenon, and therefore does...

People’s perception on the impact of social media in managing brand reputation in crisis chapter twoliterature review2.0 introductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of sc...

Effects of violent films on nigerian cultural values chapter tworeview of literatureintroductionour focus in this chapter is to critically examine relevant literatures that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previously contribute...

The effect of online advertising on consumer buying behavior chapter twoliterature review 2.1 conceptual review2.1.1 advertisingaccording to arens (2005), advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon...

Information seeking behaviour and utilization of information communication technology among reproductive health professionals in general hospital chapter twoliterature reviewintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the researc...

Utilization of donabedian model in evaluation of maternal and child healthcare quality service chapter twoliterature review2.1 maternal health care servicesmaternal health care services comprise three elements: community based services (primary health care); essential obstetric care at the first ref...

Influence of information sources on knowledge, attitude and practice of exclusive breastfeeding among nursing mothers chapter twoliterature review and theoretical framework2.1 the concept of exclusive breastfeeding several health organizations, such as who, unicef, american academy of paediatrics, r...

Isolation and sensitivity of bacteria isolate from vaginal discharge to antibiotics chapter two2.1 literature review2.2 origin of antibiotic resistanceantibiotic resistance was reported to occur when a drug loses its ability to inhibit bacterial growth effectively. bacteria become ‘resistant’ and co...