chapter two literature review 2.1 customer bonding clm is an acronym for customer bonding. there is no generally accepted definition of clm even though clm is considered to be an essential business approach. swift (2001, p. 12) viewed clm as an “enterprise approach to...

Effect of online loan technology on individuals chapter twoliterature review2.0 introductionthis section will explore the various theoretical literatures concerning technological innovation and there effect on financial institutions, empirical literature on relevant studies done in this area will be...

Effectiveness of quality assurance strategies in project execution (a study of road construction projects in owerri) chapter twoliterature review2.1 historical background 2.1.1 early efforts in the control of quality of production early civil engineering projects were built from specifications, f...

Examination on the extent of compliance to international financial reporting standard (a case study of wema bank plc) chapter tworeview of related literature2.1 introductionthis chapter is on the review of related literature about international financial reporting standards with focus on wema bank o...

Examining unique selling point (usp) and customer patronage in business organization chapter twoliterature reviewthis chapter shed light on the empirical literature and theoretical literature on the importance of a unique selling proposition; which is a marketing tool to identify several factors tha...

Federal character principle and national integration chapter twoconceptual reviewthe federal character principlethe federal character principle is arguably seen as the best solution to solving some of the defects and fundamental problems of nigerian lopsided federal system (ammani 2014). the basis o...

Franchising as a corporate strategy for increasing organizational profitability chapter twoliterature review2.1 introduction it is pertinent that a research of this nature should be examine some ideas, views and experiences of some scholars, researchers, journals and as well as policy documents rel...

Impact of fintech on the growth of smes in nigeria (a case study of paystack) chapter two literature review 2.1 introduction review of literature covers; theoretical review and empirical review including summary for the literature review. the study reviews available literature from journals, books,...

Flexible working condition and its impact on performance and job satisfaction chapter twoliterature review 2.1 theoretical reviewaccording to brathwaite (2003) he argued that theatrical framework is a necessity to scholar where two or three theories are selected to fit the title of the paper. the st...

Feel good advertising and its effect on consumer repeat purchase behaviour a study of de-united industries ltd makers of indomie noodles chapter tworeview of literatureintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research prob...

Evaluating the effectiveness of teaching styles in early childhood education chapter two review of related literature2.1 children’s learning styles characteristicsthe adjectives which characterize the learning styles were the propellants for the development and, later, for the creation of the portil...

Government policies as a tool for creating a business environment chapter tworeview of literatureintroductionour focus in this chapter is to critically examine relevant literature that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previousl...

Mpact of wages inequality and employee productivity chapter twoliterature reviewthe concept of wagesone purpose of a person as an employee of a company is to earn income in the form of wages or compensation. received wages to meet basic needs such as food, clothing and housing. every company in dete...

Integrating psychographic profiling for improved sales. a case study of shoprite chapter tworeview of literatureintroductionour focus in this chapter is to critically examine relevant literatures that would assist in explaining the research problem and furthermore recognize the efforts of scholars w...

Managing waste in manufacturing firms for effective production chapter twoliterature review2.1. introductionthis part of the thesis will discover the different ways of managing waste in organizations and explore the possible benefits related to each method based on existing literature and research.2...

Mass customization as a method of providing client's personalized service (a case study of nicon luxury hotel) chapter twoliterature reviewintroductioncompanies should listen more carefully to their customers (fournier, dobscha and mick, 1998), pay more attention to delivering services (gro¨nroos, 1...

Meeting customer's need using customer information system chapter twoliterature review2.1 introductionbusiness activities have been supported in various perspectives through technological developments. the investments in ict are not only motivated to achieve strategic business goals (chircu & lee,...

Meeting customer's need using customer information system chapter twoliterature review2.1 introductionbusiness activities have been supported in various perspectives through technological developments. the investments in ict are not only motivated to achieve strategic business goals (chircu & lee,...

The effect of flood on roads durability in nigeria chapter twoliterature reviewconceptual frameworkthis study was guided by the conceptual framework that is underpinned by the vulnerability framework of marshall et al (2010). the framework indicates the various conditions that will influence the lev...

The impact of domestic debt on the economic development of nigeria from 1981-2012 chapter twoliterature review2.1 historical background of domestic debt in nigeriaaccording to nzotta s.m. (2004:377) domestic debt in nigeria has its origin in 1946 with the first treasury bill of n8 million and treasu...